ELECTRIC/CITY X CHARLICOHEN

Welcome to a first-of-its-kind immersive shopping experience celebrating 25 years of Pokémon, and a collaboration between Charli Cohen, Pokémon, Selfridges and Yahoo. 

Inspired by the fashion capitals of the world, inside Electric/City you’ll find the exclusive Charli Cohen x Pokémon collection of physical garments, alongside Kaleidodrip, an exclusive Charli Cohen collection of digital wearables that you can shop and wear via an AR lens or customisable digital avatar. 

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I was responsible for character art direction on this immersive project.