Portfolio of Alexandra Boden
Head of 3D + Art Director, Currently Designing the Future of AR Mobile Gaming
JADU Character Creator
The Task
Jadu AR needed to design and implement a new "bundles" feature of the game in order to engage users in customizing their character, allow for self-expression within the Jadu universe, and reward users for progressing through the game.
This feature was a vital pillar in the company's effort to monetize the game, and required the creation of over 400 3D assets spread across 21 asset bundles.
Images from Jadu's Discord Community
My Approach
Creating the 3D style documentation and guidelines, I scaled up the workload for the outsource studios with whom we partnered. Through iteration and training, one outsource agency went from having an average of 6 rounds of revision per collection to getting each collection done with almost no rounds of revision.
Results
We successfully created all 21 asset bundles on time for the J7 release roadmap, within a window of 3 months, and deepened our relationship with key partner studios.
